The station was an outgrowth of Christian programming that Pat Huber had begun on a local public-access cable television channel.

[citation needed] The station affiliated with FamilyNet until it converted to a secular classic sitcom format in 2013 and ended all over-the-air affiliate contracts in 2017 after converting to a new Western sports format as The Cowboy Channel, and with The Worship Network until that network shut down in 2015.

The end of the program was brought on by the need to put efforts into the building of their 3-megawatt transmitter facility to reach beyond the Lehigh Valley into Philadelphia.

With the FCC's approval of this application, WBPH became the first station in the Lehigh Valley to broadcast on a VHF channel.

WBPH-TV is seen on cable systems in most of the Philadelphia media market except a majority of Chester County, most of South Jersey, and Delaware.

[7] The majority of areas in which WBPH-TV is carried are those within reach of the station's over-the-air broadcast signal.