[7][8] After a buyout attempt by the WBRB general manager failed to materialize,[9] Radcom, Inc., a company owned equally by comedian Gilda Radner, her brother, and two other business partners, purchased the AM station the next year.

The format was changed to big band music in 1982—using Primetime Radio, a satellite-delivered service of Taft Broadcasting[11][12]—with new WWHK call letters, though ratings did not improve.

[13] The new ownership group returned WBRB to its roots as a station with a community focus alongside "non-offensive rock" titles (adult contemporary music).

[16] The hope was that advertising would improve; by the end of the decade, WBRB's format had changed to motivational speeches mixed with adult contemporary music.

[6] The station's final day of broadcasting was January 15, 1990; after its evening sports talk show, WBRB left the air for good, and 25 full- and part-time employees lost their jobs.