WMGC-FM

WMGC-FM broadcasts with 50,000 watts of effective radiated power (ERP) from a transmitter tower co-located with its studios and offices off Radio Plaza in the Ferndale section of Royal Oak Charter Township in Oakland County.

Operated by volunteers headed by General Manager Richard Hughes, it had tiny studios at the top of the Maccabees Building near Wayne State University.

Classical music was one of the most common formats on the fledgling FM dial during the 1950s and 1960s, but WQRS continued with fine-arts programming long after many other stations had dropped it.

Personalities such as Geri Brooks, Dave Wagner and Dick Wallace were well known to fans of fine music in the Motor City.

Dave Wagner was noted for an irreverent sense of humor that might have fit just as well on a pop music radio station – regarded by fans as something different in a format often derided as "staid" or "stuffy".

Never a ratings powerhouse, WQRS nevertheless attracted a loyal audience of affluent adults, as was often the case with classical radio stations.

WQRS was also the flagship station for radio broadcasts of Detroit Symphony Orchestra concerts, and the program schedule included such popular features as the "Sousalarm" (a broadcast of a John Philip Sousa march heard every weekday morning at 7:15), and the Wednesday-night "Film Classics" program hosted by Jack Goggin, which highlighted scores from classic motion pictures.

[4] Evergreen was now over FCC ownership limits in Detroit, forcing them to trade WQRS to Greater Media for $9.5 million and in exchange for WGAY-FM in Washington, D.C..[5] At 5 p.m. on November 21, 1997, the playing of "Closer" by Nine Inch Nails (the opening notes having faded in over WQRS's last piece played, "Povera Butterfly" from the opera Madama Butterfly, Act 2, cutting it off about halfway through) signified the end of classical music on 105.1 after over 37 years and the beginning of alternative rock station "105.1 The Edge".

Detroit already had two alternative rock stations in CIMX (88.7) and WPLT (96.3), and "The Edge", although it sounded more "progressive" and "free-form" than the competition and did attract a loyal audience, was an overall failure in both ratings and revenue.

Another former WQRS personality, Jack Goggin, is a fill-in host at WRCJ and has revived his popular "Film Classics" show (now heard Sunday nights).

On April 4, 1999, 105.1 abruptly pulled the plug on "The Edge" and switched to the fad format sweeping the nation at the time – Jammin' Oldies.

Though the format was built around an uptempo combination of Detroit's musical heritage and "groovin' oldies," the station struggled to improve its ratings.

At 9 a.m. on June 30, 2001, after playing Boyz II Men's "End Of The Road", a montage of past promotions and liners and a formal goodbye for The Groove, Greater Media relaunched its trademark "Magic" adult contemporary format on 105.1 FM, under new call letters WMGC-FM.

Greater Media also hired Jim Harper, Linda Lanci and Cyndy Canty away from WNIC to host the station's morning show.

[29][30][31][32] Greater Media registered 16 web domains for the revamped station, some of which had "Bounce" in the name, pointing to either a classic hip hop or Rhythmic AC direction (the latter format was last heard in the market on WDTW-FM from 2009 to 2011).

Prior to that, WMGC's HD2 feed was known as "More Magic Radio" and featured a format of Soft AC hits, ballads, and pop standards.

It briefly continued with Christmas music after the main station would switch back to its normal AC format after December 25.

Magic 105.1 Logo