On April 19, 1966, the Federal Communications Commission issued a construction permit to WLEX-TV, Inc., to build a new FM radio station in Lexington.

After five years of operation, the television station opted to sell the FM outlet owing to persistent equipment issues.

[4][5]: 153–154, 295  In 1979, Village sold off WBLG—which had been less successful for the company than WKQQ[6]—to raise capital for cable television ventures, and the station upgraded in power from 50,000 to 100,000 watts.

[9] As radio ownership rules were deregulated in the 1990s, Village began expanding its holdings in Lexington area by buying Georgetown's WTKT (103.3 FM) and WBBE (1580 AM).

In exchange, WWYC's country format moved to 98.1 as part of a substantial relaunch, which local Jacor management noted could not occur without the frequency change.