Weekdays begin with "This Morning, America's First News with Gordon Deal," followed by Glenn Beck, "The Clay Travis and Buck Sexton Show," Sean Hannity, Jesse Kelly, Mark Levin and "Coast to Coast AM with George Noory."

WBUV carries Southern Miss Football and New Orleans Pelicans' Basketball as well as Fox Sports Radio on weekends.

The station competed with WJZD (Gulfport, Mississippi) and WBLX (Mobile, Alabama) in the Alabama/Mississippi Gulf Coast's urban contemporary market.

Following Hurricane Katrina in 2005, the station began to broadcast 24-hour news and information to keep the community up-to-date on the storm recovery efforts.

Shortly after Kipp left, the Michael Savage show, Clark Howard, and Todd Schnitt were removed from the lineup.

The station now has syndicated shows all day on weekdays, with local inserts of Gulf-area news and weather.