On-air personalities Early Williams and Fred Lewis played the current country hits and announced with a western "twang", unique to central New York at that time.
In 1967, sister station 92.1 WSEN-FM (now WOLF-FM) began operations, simulcasting the same country music, allowing listeners with FM receivers to hear the format around the clock.
Other on-air talent included Dick Kuklinski, Bob Mason, Ed McKee, and Al Jenner, with Dave Kramer and Pete McKay on production.
It was led by new Program Director Daniel Dunn, who attained record audience ratings for the station and its, by then, "progressive country" format, with artists such as Willie Nelson, Jerry Jeff Walker and Waylon Jennings.
As part of the split, WSEN became a "true oldies" outlet focusing on the 1960s, while WSEN-FM shifted to classic hits of the 1970s and added 1980s music to its playlist.
He insisted that Leatherstocking Media Group change the call letters of WSEN to avoid confusion with his FM station.