Owned and operated by iHeartMedia, it broadcasts a talk radio format, simulcast with WSYR 570 AM since January 2011.

Afternoons are hosted by Bob Lonsberry, who broadcasts his show from the studios of sister station WHAM in Rochester.

The weekend schedule includes shows on money, cars, home repair and pets, some of which are paid brokered programming.

Syndicated shows heard on weekends include The Tech Guy Leo Laporte, At Home with Gary Sullivan, Handel on The Law with Bill Handel, The Weekend with Michael Brown, The Cat's Roundtable with John Catsimatidis and Sunday Night Live with Bill Cunningham.

It used turntables and tape cartridge machines, providing a mostly instrumental format, with one slogan being "Relax with WRLX".

In 1981, the station changed its call sign and re-branded as WPCX "Pix 106" and featured Bob Paris in the morning.

The move was ostensibly an effort to hedge its bets against competition from WOLF-FM in DeRuyter, which Clear Channel sold in March 2009 and changed to country music at the same time as WPHR did.

[8] The station, after the stunt, moved to its current location in Solvay, which gives it greater coverage over the city of Syracuse but far less over the Finger Lakes.

As of December 27, Clear Channel had filed to swap call signs with WSYR-FM in Gifford, Florida.

For a time, the FM side gained priority in on-air advertising and on the web site banner.