In December 2013, retired police officer Steven Ritchie[2] purchased the then-silent station.
[3] WBXZ-LP returned to the air on April 17, 2014 with test programming; on May 2, the station indicated it was having trouble securing a carriage agreement with Luken (mainly because Ritchie could not fit the necessary large satellite dish onto the One Seneca Center where the station's transmitter is located but also in part due to Luken's financial problems) and was seeking other options.
Jewelry Television was added shortly thereafter, with the station signing on with NewsNet, an upstart news network, when it launched in fall 2018, bringing the number of subchannels to 11.
On April 13, 2023, Bridge Media Networks, the parent company of NewsNet and Sports News Highlights (SNH) and backed by 5-hour Energy creator Manoj Bhargava, announced it would acquire WBXZ-LD from Ritchie for $800,000.
[5] Ritchie addressed the sale in a June 13 Facebook post, discussing the history of the station, its frequent (and usually FCC-imposed) frequency changes and low budget, and thanked his friends for being able to populate Throwback Television with low-cost programming; he turned over control of the station to Bhargava on July 1.