WBZY (105.7 FM) branded Z105.7 is a commercial radio station licensed to Canton, Georgia, broadcasting a Spanish-language contemporary hits format.

In 1993, owner Cherokee Broadcasting received FCC approval to upgrade to class C2, with a much stronger signal and relocation of their transmitter site from the WTLK-TV 14 (now WPXA-TV) tower on Bear Mountain (near Lake Arrowhead southwest of Waleska) south-southeastward toward Atlanta.

(This large broadcast tower in Holly Springs is next to Interstate 575 and old Georgia 5 at Rabbit Hill Road, and now only has mobile phone base stations about halfway up on it).

Subsequently, this also allowed a later move by WMAX-FM (now sister station WRDG) on 105.3 from Carrollton east towards Atlanta, also having changed channels from 105.5.

[2][3][4] In the mid-1990s, it again relocated its transmitter site southward, this time to the Sweat Mountain antenna farm in northeastern Cobb County (where several other stations are).

[10][11][12] Strangely, that left the hard modern rock of "The Buzz" with the WLCL call letters instead of its own WBZY-FM, which was unused for about two weeks.

"Viva 105.7" began simulcasting on 96.7 FM (formerly "The Buzz") on May 17, and that station's callsign was changed to WVWA (an anagram of WWVA, with the two middle letters transposed).

Its far-northeastern simulcast on WHEL (105.1 FM) in Helen, Georgia was sold in 2005, and has since changed formats to hot AC.

Clear Channel, in turn, merged WWVA's format into WBZY's, giving Atlanta a hybrid regional Mexican and Spanish AC outlet at the latter.

The station briefly aired "Streetz 102.9" on its HD-2 channel, in order to satisfy a legal fiction so that it could be broadcast on W275BK FM 102.9.

[18] In efforts to fill in a signal shortcoming in southern portions of the market, the station re-added WWLG FM 96.7 as a simulcast on September 6.

[21] WWVA saw an increase in terms of listeners and ratings, mostly among the 18-34 audience and managed to carve its own niche by playing dance-pop and rhythmic tracks that their competitors usually avoid.

[22] On August 29, 2012, sister station WKLS FM ("Project 9-6-1") (now WWPW) flipped from its long-time rock format to Top 40, branded as "Power 96-1".

Therefore, on March 28, at 11 am, with little warning, after playing "Rosa Parks" by Atlanta hip hop group OutKast, WWVA/WWLG went into a stunt loop consisting of R.E.M.

One hour later, WWVA/WWLG launched an alternative rock format, branded as "Radio 105.7", with the first song being "It's the End of the World as We Know It (And I Feel Fine)" by R.E.M.