Ray Goulding was active in working to get the station on the air, appearing at a meeting of the Lowell Planning Board to advance an argument in favor of a transmitter and studio location that was rejected.

[3] The newspaper reported that the day following the firing of the Gouldings, the daytime-only station signed on two hours late as employees staged a sick-out.

Ray, who had been born in Lowell, pulled the first air shift on WCAP, and Ike Cohen kept a signed copy of the program log in his office for the rest of his life.

It was Goulding's first on-air appearance on a Lowell station under his real name; he had previously worked at WLLH as Dennis Howard, taking the air name to avoid confusion with Phillip, who was an established news announcer in Boston at the time.

The station was the third to bear the call letters WCAP; the original sign-on for both of the others, in Asbury Park, New Jersey (now WOBM), and in Washington D.C. (now defunct) were voiced by sportscaster Ted Husing.

A deal to sell the station was made in August 2007, approved by the Federal Communications Commission (FCC) on September 25, 2007, and the transaction was consummated on November 21, 2007.

WCAP's seasonal programming also includes live broadcasts of high school football and basketball matchups, and UMass Lowell River Hawks hockey.