Afternoons feature progressive talk host Thom Hartmann and family finance expert Dave Ramsey.

Howard, according to iBerkshires.com, was a former NBC TV President, “who kept the stations until they were sold in bankruptcy.”[5] The new owner was Joe Gallagher Associates.

WBEC has a rich history of broadcasting in Berkshire County, which has included, at various times, top 40 music (currently the format on WBEC-FM), local news, sports, and original programs such as Sound Off 1420, a morning talk show that was popular in the 1970s and early 1980s.

Well known on-air personalities who have been on WBEC's airwaves include Bob Cudmore, Bill Watson, Rick Bletaire and Larry Kratka.

General manager Peter Barry told local NPR member station WFCR that he and his staff had been troubled by Limbaugh's rhetoric for many years, but his attacks on Fluke were the last straw.

In August 2013, Gamma Broadcasting reached a deal to sell its Berkshire County radio stations, including WBEC, to Reed Miami Holdings.