WCBR must leave the air from sunset to sunrise to protect the nighttime signals of the Class A stations.
[5] From studios at Second Street and Irvine, WCBR began broadcasting on March 7, 1970; despite the licensee name, the station was secular and an ABC network affiliate.
[8] Four years later, Parker sold his remaining 50 percent in the station and the sister FM, which became a separately programmed operation as WBZF in 1976,[9] to David Lee Humes and Mark Anthony Cole, the pair's engineer and advertising consultant, for $271,000.
[12] WCBR adopted its present format of Southern gospel music as well as Christian teaching programs in September 1994, after two months of simulcasting the oldies on the FM frequency.
[14] WCBR itself would return to FM in 2016 when Humes bought a translator, then located in Morill to move it to Richmond to be paired with the AM station.