WCIR-FM (103.7 MHz) is a contemporary hit radio formatted broadcast radio station licensed to Beckley, West Virginia, United States, serving Southern West Virginia.

As a result, the station can be heard as far as Charleston, West Virginia.

The radio station was a religious format until 1976, when it was changed to top 40 and known as The New 103 CIR.

When the station flipped formats, announcers were Shane "Southern" Randall in mornings, Danny Robins in middays, Robert "Bob" Cannon in afternoons, Andy "Jack Daniels" Ridenour in nights and Jacque Bailey doing overnights.

This article about a radio station in West Virginia is a stub.