WCMG (94.3 FM) is a radio station broadcasting an urban adult contemporary format.

Licensed to Latta, South Carolina, United States, the station is owned by Cumulus Media.

[3] As WKXS Kiss 94, the FM station played country music[4] before a switch to CHR/Urban Contemporary (also known as "CHUrban", a forerunner to the rhythmic contemporary format) in February 1988 under their new call letters WWPD (Power 94); the AM took over the WKXS letters and played oldies[5] until having its license cancelled in 1997.

[6] Later, WCMG was "Magic 94.3", playing urban adult contemporary music and featuring programming from ABC Radio.

On March 6, 2014, WCMG changed their format back to urban adult contemporary, branded as "Magic 94.3".