WCR FM aims to be a vibrant, informative and hyperlocal station providing the city with an alternative service with a mix of speech, specialist and niche programming.

The station's licence states it must broadcast a speech content of no less than 30% of its total output and this is achieved primarily by a weekday lunchtime magazine show hosted by Jason Forrest and a heavier, local news/current affairs series with the station's Community Director, Chris Allen.

Programme content is primarily produced in-house with a degree of syndicated programming from external sources.

Wolverhampton has a mixed-race population of approximately 260,000 and although primarily an English-language station, WCR FM also offers a broadcasting platform for various ethnic and community groups.

WCR FM were found in breach of Rules 1.14 and 2.3 after playing a song during its Drivetime programme on 2 November 2022 that contained the "F" word.