It operated as a Top 40 station in the 1970s before being sold to R. Lamar Trammell, who renamed it WWNT in 1979 and changed its format to Christian radio in 1981.
[6] In the early 1950s, the station was still running ABC shows and described its format as "Music – News – Entertainment – Views – Always a program that interests you – All through the day".
[10] The station was operating for 17+1⁄2 hours a day at that time;[10] in the decade, Swicegood served on Mutual's affiliates advisory committee.
[12] The station's disc jockeys gained a following, especially one named Preston T.,[13] who encouraged listeners to honk their horns as they drove by the WDIG studio.
[14] The Weins brought new promotional tactics to the station and changed it to a Top 40 format; program director John L. Bates described its previous output as a "no-format mess".
[12][15] One of the station's ad salesmen, R. Lamar Trammell, teamed with Dothan car dealer Johnny Culpepper to form Early Bird Broadcasting and buy WDIG from Margaret Wein in 1976 for $375,000.
[22][12] After losing The Rush Limbaugh Show to a larger talk station in the area, Williams opted to change the format of WWNT away from news/talk.