Established in 1951, the station is currently owned by Jeff Beck and the broadcast license is held by Gadsden Radio Media, LLC.

[4][5] Weekend programming features special shows from Scott Shannon, Dick Bartley, and Gadsden's own Bob Mayben.

[citation needed] The 930 frequency came to Gadsden when local druggist "Doc" Cary Graham put WETO on the air in 1950.

From its original location in the rear of "Doc's" drug store, Boman moved to the Life of Alabama Insurance building on the main street of town, and installed all new equipment.

In the late 1970s Boman sold WJBY to Hinton Mitchem and Gordon Henderson, who added the night time signal and erected four new towers.