Licensed to Venice, Florida, United States, the station serves the Sarasota metropolitan area.
[3] In 1988, the station was acquired by Asterisk Radio, Inc., which kept the MOR format in the daytime but added talk programming from NBC Talknet at night.
[4] Citicasters later merged into Clear Channel Communications, which today is iHeartMedia, Inc. After top-rated 103.5 WDUV Bradenton, an easy listening station, switched to a soft adult contemporary format and moved to a transmitter north of Tampa, Clear Channel decided to go after its displaced listeners in the Sarasota area.
WAMR became WDDV, a call sign similar to the departed FM station.
The rest of the schedule consisted of syndicated talk shows and business news from Bloomberg Radio.