Web 2.0
[2] A Web 2.0 website allows users to interact and collaborate through social media dialogue as creators of user-generated content in a virtual community.
In general, content was generated dynamically, allowing readers to comment directly on pages in a way that was not common previously.
It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven.
[24] Kinsley and Eric focus on the concepts currently associated with the term where, as Scott Dietzen puts it, "the Web becomes a universal, standards-based integration platform".
[25] They argued that the activities of users generating content (in the form of ideas, text, videos, or pictures) could be "harnessed" to create value.
[26]" In short, Netscape focused on creating software, releasing updates and bug fixes, and distributing it to the end users.
O'Reilly contrasted this with Google, a company that did not, at the time, focus on producing end-user software, but instead on providing a service based on data, such as the links that Web page authors make between sites.
Unlike software, which undergoes scheduled releases, such services are constantly updated, a process called "the perpetual beta".
Wikipedia is not based on subject-matter expertise, but rather on an adaptation of the open source software adage "given enough eyeballs, all bugs are shallow".
Web 2.0 conferences have been held every year since 2004, attracting entrepreneurs, representatives from large companies, tech experts and technology reporters.
[27] That is, TIME selected the masses of users who were participating in content creation on social networks, blogs, wikis, and media sharing sites.
Further characteristics, such as openness, freedom,[35] and collective intelligence[36] by way of user participation, can also be viewed as essential attributes of Web 2.0.
Many of them also come with customizable, prefabricated 'widgets' that accomplish such common tasks as picking a date from a calendar, displaying a data chart, or making a tabbed panel.
Languages such as Perl, PHP, Python, Ruby, as well as Enterprise Java (J2EE) and Microsoft.NET Framework, are used by developers to output data dynamically using information from files and databases.
The social Web consists of a number of online tools and platforms where people share their perspectives, opinions, thoughts and experiences.
As such, the end user is not only a user of the application but also a participant by: The popularity of the term Web 2.0, along with the increasing use of blogs, wikis, and social networking technologies, has led many in academia and business to append a flurry of 2.0's to existing concepts and fields of study,[39] including Library 2.0, Social Work 2.0,[40] Enterprise 2.0, PR 2.0,[41] Classroom 2.0,[42] Publishing 2.0,[43] Medicine 2.0,[44] Telco 2.0, Travel 2.0, Government 2.0,[45] and even Porn 2.0.
For example, in the Talis white paper "Library 2.0: The Challenge of Disruptive Innovation", Paul Miller argues "Blogs, wikis and RSS are often held up as exemplary manifestations of Web 2.0.
For example, some use Web 2.0 to establish and maintain relationships through social networks, while some marketing managers might use this promising technology to "end-run traditionally unresponsive I.T.
Issues under consideration include the understanding of students' different learning modes; the conflicts between ideas entrenched in informal online communities and educational establishments' views on the production and authentication of 'formal' knowledge; and questions about privacy, plagiarism, shared authorship and the ownership of knowledge and information produced and/or published on line.
Among other things, company employees have created wikis—Websites that allow users to add, delete, and edit content — to list answers to frequently asked questions about each product, and consumers have added significant contributions.
In a recent article for Bank Technology News, Shane Kite describes how Citigroup's Global Transaction Services unit monitors social media outlets to address customer issues and improve products.
[citation needed] The tourism organisation can earn brand royalty from interactive marketing campaigns on social media with engaging passive communication tactics.
[53] Social networking sites, such as Facebook, can be used as a platform for providing detailed information about the marketing campaign, as well as real-time online communication with customers.
The travel 2.0 model allows users to create their own content and exchange their words through globally interactive features on websites.
For example, TripAdvisor is an online travel community which enables user to rate and share autonomously their reviews and feedback on hotels and tourist destinations.
[57][53] In addition, an autonomous review feature on social media would help travelers reduce risks and uncertainties before the purchasing stages.
A 2012 study by researchers at the University of Wisconsin–Madison notes that Ajax has prompted the development of Web sites that mimic desktop applications, such as word processing, the spreadsheet, and slide-show presentation.
They mimic the user experience of desktop operating systems, offering features and applications similar to a PC environment, and are able to run within any modern browser.
Numerous web-based application services appeared during the dot-com bubble of 1997–2001 and then vanished, having failed to gain a critical mass of customers.
[63] On the basis of this application, CMP Media sent a cease-and-desist demand to the Irish non-profit organisation IT@Cork on May 24, 2006,[64] but retracted it two days later.
