WEDG

WEDG has an effective radiated power (ERP) of 49,000 watts, just short of the 50 kW maximum for most stations in New York.

[2] Despite the success, Larry Levite (representing owner Gordon McLendon) and his national program director Ken Dowe were upset that they felt the station was not playing enough hits and allowing the hosts to indulge in too much material that would not appeal to a broad audience, and thus removed over 90% of the station's playlist to bring the library down to 500 records.

[3] This album-oriented rock format made WPHD popular, along with its morning duo, Robert W. Taylor and Harv Moore, whose show ran from 1978 to 1989.

On June 23, 1995, the station adopted an alternative rock format and the call sign and branding as WEDG "103.3 The Edge".

[4] At the time, Toronto radio station 102.1 CFNY-FM was making inroads in Western New York, and also rebranded itself "The Edge" shortly after the sign-on of WEDG.

After a few years, WEDG rotated in more "classic" hard rock/heavy metal artists alongside current and recent releases in the station playlist.

For years, WEDG was the co-flagship of the Buffalo Bills Radio Network with sister station 96.9 WGRF.

Parent company Cumulus Media decided not to renew the contract with the Bills' network at the end of 2011.

It was announced on January 4, 2012, that the Bills would move to Entercom Communications station WGR 550 AM starting with the 2012-2013 NFL season.