WEGR airs a hot adult contemporary format and calls itself 102.7 Kiss FM.
[4] In December 1975, the station went to an automated country music format with the call sign WZXR.
For a brief period, the station was promoted as "The Eagle", in an attempt to create a brand from the call sign.
On May 3, 2023, at 5PM, WEGR swapped frequencies with sister station KWNW, becoming the new home of "Kiss FM", marking the end of rock on 102.7 after nearly 50 years.
The first song on "Kiss FM" after the swap was "Can't Stop the Feeling" by Justin Timberlake.