WEMX (94.1 FM, "Max 94.1") is an American radio station serving the Baton Rouge area.

The Cumulus Media station broadcasts with an ERP of 100 kW and is licensed to Kentwood, Louisiana.

[2] The station originally signed on the air in 1967 in McComb, Mississippi as a country music outlet with the call letters WCCA.

In 1993, WXLT relocated its COL to Kentwood, Louisiana and target the Baton Rouge area as WYCT, adopting a "Young Country" presentation in the hopes of attracting a younger audience and lure listeners away from WYNK.

By 1996, WYCT changed its call letters to WEMX and adopted the handle Max 94.1 (as in "Maximum Country"), but after three years of trailing WYNK in the ratings, WEMX flipped to Hip Hop/R&B on January 1, 1997, this after being paired up with the format's previous occupant, KQXL-FM, who immediately shifted to Adult R&B.