WERC-FM (105.5 FM) is a commercial radio station licensed to Hoover, Alabama, and serving Greater Birmingham.

That October, WWIV changed its call sign to WWBR and became album rock station "105.9 the Bear".

Though the station filled a niche in the market, signal limitations and a less than desirable tower location prevented it from making a significant dent in the local ratings.

Throughout its time as an urban station, WENN-FM created local ties to the community through on-air personalities such as Tall Paul, Shelly Stewart, Jimmy Lawson, Stan Granger, Michael Starr, Roe Bonner, Chris Talley, Dave Donnell and James Gavin.

By the late 1980s, WENN-FM began to shift from an R&B/soul-based sound to a more Mainstream Urban playlist, with the introduction of hip-hop and rap music.

WENN-FM maintained a strong position in the Birmingham radio market, usually in Arbitron's top five stations.

In the wake of the passing of the Telecommunications Act of 1996, WENN-FM, and its AM sister station 610 WAGG, were sold to Cox Radio, owner of WBHJ and WBHK.

The purchase of WENN-FM by an out-of-town based company, as well as the sudden and steep decline in the station's ratings, prompted management to make a change.

Management believed owning the only alternative rock station in the market would be more profitable on the stronger signal, rather than what had become the third choice for listeners of urban music.

Dick Broadcasting, which had no experience with urban formats, decided to sell WENN-FM, fearing it would bring down the value of its cluster.

The station subsequently tweaked the format, adding more new rap and hip hop in an attempt to make it competitive with 95.7 Jamz, but met with limited success.

It copied an urban gospel station that Clear Channel had introduced in Memphis the previous year, WHAL-FM.

This format proved more successful, consistently ranking among the top 10 stations in Birmingham's Arbitron ratings.

To increase the station's broadcast power and improve its coverage area, on February 1, 2005, WENN moved from 105.9 to 105.5.

On December 2, 2006, Clear Channel surprised Birmingham radio listeners by ending urban gospel music on WENN-FM.