It is owned by iHeartMedia and it simulcasts a talk radio format with sister station WERC-FM.
By day, the signal is non-directional, but to protect other stations on 960 AM from interference, at night it uses a directional antenna with a two-tower array.
On weekends, WERC-AM-FM air mostly specialty shows on money, health, gardening, home repair and travel, some of which are paid brokered programming.
WERC-AM-FM have a news and weather sharing agreement with WBRC-TV Channel 6, at one time co-owned with 960 AM.
It also relocated its studios, eventually moving to the Bankhead Hotel in downtown Birmingham by 1932.
In 1935, the station became an affiliate of the NBC Red Network, carrying its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio".
In 1941, with the enactment of the North American Regional Broadcasting Agreement (NARBA), WBRC moved from 950 to its current home at 960 AM.
By the early 1960s, WBRC was one of two Middle of the Road (MOR) stations in Birmingham, airing a mix of popular adult music, news and sports.
WERC was christened "96-ERC" and it flipped to Top 40, launching an all-out assault on the market's leading contemporary hit station, WSGN (now WAGG).
In 1981, the station launched an afternoon drive time sports call-in show hosted by future University of Alabama football announcer Eli Gold.
Competing unsuccessfully against WSGN and WAPI as an adult contemporary station, WERC dropped music in May 1982.
During a 1993 snowstorm that paralyzed the Birmingham area, WERC became the primary source of information and assistance for hundreds of thousands of residents that were stranded by the weather without power, in some cases, for weeks.