WERZ's signal serves the coastal area from Salem Harbor up north to Biddeford, Maine, including the Portsmouth and Dover-Rochester areas of New Hampshire, southern York County, Maine, and northeastern Massachusetts, where it overlaps with sister station WXKS-FM from Boston.

The first program director was Jack O'Brien and the studios were located at 11 Downing Court in Exeter.

Pete Falconi was program director and allowed air staff such as Lindsay Robins, Tim Fontaine, and Jeff the Doctor, to produce authentic, and unique radio shows.

The result was pumping out as many hits an hour as possible, and providing the community of the Seacoast with live remote broadcasts.

Specialty weekend programs helped to boost ratings, including the legendary American Top 40 with Shadoe Stevens, the Weekly Top 40 with Rick Dees, and The WERZ's House Party Saturday Night featuring uptempo party songs and a megamix of popular dance music, as well as frequent prize giveaways and heavy listener interaction and requests.