WFLF (540 kHz) is a commercial AM radio station licensed to Pine Hills, Florida, and serving Greater Orlando.

[4] WFLF is Central Florida's Primary Entry Point station in the Emergency Alert System.

Weekdays begin with local wake-up show Good Morning Orlando with Bud Hedinger, a former TV news anchor on WFTV 9 and WKCF 18.

The rest of the weekday schedule is largely made up of nationally syndicated talk shows from Premiere Networks, a subsidiary of iHeartMedia.

The Sean Hannity Show, syndicated by Premiere Networks, isn't heard on WFLF because it airs on talk radio competitor 580 WDBO.

On January 29, 1977, WGTO made a dramatic format change to country music, with billboards around Orlando proclaiming the awakening of the market's "Sleeping Giant".

In December 2007, 540 WFLA began to merge programming with WQTM "740 The Team", a co-owned sports radio station which was preparing to change to a Spanish-language format.

In April 2009 Dan Sileo was moved to the newly launched sports outlet 740 The Game WYGM, also owned by Clear Channel.

[8] Its chief talk radio rival, 580 WDBO, had added a simulcast on its co-owned 96.5 FM frequency as WDBO-FM.

To get on the FM dial, WFLF initially simulcast its programming on Altamonte Springs translator W283AN at 104.5 MHz.

On September 1, 2018, WFLF's programming moved down the dial to the Star Over Orlando-owned W226BT on 93.1 MHz after iHeartMedia's lease of W273CA from Central Florida Educational Foundation expired.