Although rarely making a dent in the ratings against NBC's Saturday Night Live, the show gained a loyal cult following thanks to its rotating group of hosts: attractive young women, who would announce the films while lying on a queen sized bed, wearing a lace teddy.

The "Bedtime Movie Girls" (as well as a few male hosts) were also sent out on station promotions, at county fairs, jai alai matches and even tractor pulls.

As the 1990s approached, WFLX picked up Fox Kids programming in afternoons and phased out older sitcoms for talk and reality shows.

In April 2002, WFLX was the first station in the West Palm Beach market to broadcast in high definition, carrying network programming in the format.

As with network programming, the newscasts also rated in the Miami–Fort Lauderdale market, a trend some have attributed to backlash to that area's Fox affiliate WSVN.

On January 31, 2008, WPEC and WFLX became the second and third stations respectively in all of South Florida to offer newscasts in high definition behind NBC affiliate WPTV.

WFLX is the first station in the West Palm Beach market to air a prime time newscast at 10 pm, and compete with CW affiliate WTVX, which aired their own 10 p.m. newscast (produced at the studios of its Salt Lake City sister station, KUTV, and including two locally based reporters) from August 4, 2008, until it was moved to 6:30 p.m. on March 2, 2009 (and was discontinued altogether three months later).

On January 1 2011, WPTV established a new partnership with WFLX and began producing the two-hour weekday morning show and nightly hour-long prime time newscast.

These newscasts originate from a secondary set at WPTV's facilities on South Australian Avenue in downtown West Palm Beach (its mailing address actually says Banyan Boulevard, which is also known as 1st Street) and required the addition of more than a dozen new personnel.

WPTV's agreement marked the first time that a Scripps station has produced such a newscast since a now-defunct arrangement between WXYZ-TV and WKBD-TV (which was then a UPN affiliate) in Detroit.

The network has been airing on the second digital subchannel of Miami–Fort Lauderdale CW affiliate WSFL-TV which can be picked up over-the-air in southern areas of the market.