Locally-based Maranatha Broadcasting Company owns both WFMZ-TV and Wilmington, Delaware–licensed MeTV affiliate WDPN-TV.

The two stations share studios on East Rock Road on South Mountain in Allentown, where WFMZ-TV's transmitter is located.

The station presently airs about six hours a day of news in addition to talk and reality shows.

[6]: 27:05 Beginning in 1997,[11] WFMZ began experiencing significantly enhanced ratings for its news coverage of the Lehigh Valley.

[13] In 2003, the region's first Spanish language newscast, 69 News en Español, debuted to serve the growing Hispanic community in the Lehigh Valley and Berks County areas.

[14] In 2005, WFMZ formed a broadcast partnership with WPVI-TV (channel 6), Philadelphia's ABC owned-and-operated station.

In May 2008, WFMZ became the fourth television station in the Philadelphia media market to begin broadcasting its local newscasts in high definition.

In October 2014, WFMZ added an hour-long newscast at 4 p.m., making it the third station in the Philadelphia market (after WCAU and WPVI-TV) to broadcast local news in the 4 p.m. timeslot.

[21][22] In April 2014, Atlanta-based Tuff TV officially replaced MeTV on the 69.3 subchannel;[23] in December 2014, the signal began carrying the Heroes & Icons network feed.

[27][28] In New Jersey, WFMZ is carried on basic cable in Phillipsburg and Milford, which are both part of the New York City media market.

In northwestern New Jersey, WFMZ is also available on digital cable on Xfinity's Port Murray system alongside Philadelphia stations KYW-TV, WTXF-TV, and WCAU.