Both stations simulcast each other for a portion of the broadcast day, breaking away for separate programming during the midday hours, with the AM concentrating more on information and talk, and the FM for music.

For many years, WFRO AM broadcast a full-service MOR format heavy on local news and information; WFRO-FM played beautiful music during non-simulcast dayparts.

AM 900's directional signal allowed WFRO programming to be heard clearly throughout much of southeastern Michigan (including the metropolitan Detroit area) and southwestern Ontario in addition to Ohio's North Coast region.

BAS Broadcasting signed an agreement with ABC Radio/SMN's "Hits and Favorites" AC format (formerly known as Starstation), and rebranded the station as "Eagle 99", though the heritage WFRO call letters were retained.

WFRO also now operates from a new 400-foot (120 m) tower that is double the original tower's height, allowing the station to be heard clearly across Lake Erie in Monroe County, Michigan and in Essex County, Ontario while continuing to provide a strong signal to serve Fremont and the surrounding cities of Tiffin, Port Clinton, Norwalk, Sandusky, Clyde and Bellevue.