Its studios are on Westover Boulevard in Albany, and the transmitter is located east of Colquitt, Georgia.

Since it signed onto the air on December 20, 1967, WGEX has broadcast numerous music formats including classic rock, modern rock, adult contemporary, and CHR, under numerous callsigns, including WMGR-FM, WJAD-FM, WFXF, WLCL, WMXV, WKGL, and WRAK-FM.

The station previously carried an all 1990s music format as "97.3 Gen X Radio" prior to 2011.

[4] On February 18, 2013, WGEX began airing Elvis Duran and the Morning Show.

[5] On June 15, 2016, WGEX dropped the "Hit Music Now" branding and switched to "Power 97.3".