Much of the programming and news, but not the commercials, can be heard on co-owned WQSO 96.7 MHz in Rochester, serving the New Hampshire Seacoast.

Weekdays begin with a local news and interview show, "New Hampshire Today", hosted by Chris Ryan, also heard on several other stations in the state.

Syndicated weekend shows include The Tech Guy with Leo Laporte, Sunday Night Live with Bill Cunningham and Somewhere in Time with Art Bell.

Additionally, WGIR is co-flagship of the Wildcat Sports Network along with sister stations 930 WPKX and 96.7 WQSO.

[5] WMUR carried the Blue Network line up of dramas, comedies, news and sports during the "Golden Age of Radio".

Murphy had to compete against applications from WFEA, WKBR (now WGAM), and the Manchester Union-Leader, the local daily newspaper headed by William Loeb III.

(The WMUR call letters remain on channel 9, which stayed under Murphy's ownership until a few months after his death in 1958.

[13] Under Knight, the station decided to reenter FM broadcasting, and WGIR-FM at 101.1 MHz signed on June 5, 1963.

[16] Through the 1960s and 1970s, WGIR had a full service, middle of the road (MOR) format, mixed with some talk and sports programming.

Capstar and Chancellor Media announced in August 1998 that they would merge (Hicks, Muse, Tate & Furst was a major shareholder in both companies);[29] upon the merger's completion in July 1999, the combined company was named AMFM Inc.[30][31] AMFM was in turn acquired by Clear Channel Communications (forerunner to iHeartMedia) in a deal announced on October 4, 1999,[32][33] and completed in August 2000.

[34] For a time, Clear Channel added WGIR programming to a fourth station, WTSL 1400 AM in Hanover.