It is grandfathered at this high power level, having gone on the air before the Federal Communications Commission (FCC) set a limit of 50,000 watts for most stations in Southeast Wisconsin.

The station's transmitter is located in western Waukesha County just south of Delafield, almost halfway between Milwaukee and Madison.

WHAD also served as the de facto WPR Ideas outlet for the Janesville-Beloit until the sign on of WHA translator W262DD on 100.3 FM.

The WHAD signal also reaches into Lake and McHenry County, Illinois, in Chicago's northern suburbs, complementing WEPS' coverage of this area.

WHAD's transmitter is located further south and west than most of Milwaukee's other major FM stations not only to provide some coverage of Madison, but also to ensure that it is within 15 miles of its city of license as required by the FCC.

Sister stations WRST in Oshkosh and WSHS in Sheboygan provide Ideas Network service to the northern part of the nine-county Milwaukee market area, but other distant portions didn't get a clear signal for Ideas Network programming at all until the advent of streaming audio.

[4] NPR news, talk and entertainment programming remains on WUWM in analog radio across the market.