In 1992, it opted to favor the relationship with WUEC over a permit it held to build a second Eau Claire frequency, which was sold to Christian radio broadcaster Fourth Dimension and put on the air as WHEM three years later.

[2] A carrier current radio station, audible only in campus dormitories, had operated at the University of Wisconsin-Eau Claire (UW-EC) since December 10, 1962.

[7] The Board of Regents of the University of Wisconsin System applied to the Federal Communications Commission (FCC) on August 22, 1974, for authority to build a 10-watt radio station; this was approved on December 6.

[15] Programs also included student-gathered newscasts[7] as well as UW-Eau Claire athletic events, though telephone line charges caused this output to be severely curtailed in 1984.

[15] By the late 1980s, Wisconsin Public Radio (WPR) was starting to move toward offering two program services in much of the state.

In western Wisconsin, it was hampered by having just one frequency: WHWC (88.3 FM), which aired a mix of classical music and news and information programming.

In part to offer dual service, WPR began establishing connections with campus-owned radio stations at UW-Green Bay (WGBW) and Lawrence University in Appleton (WLFM).

This brought Morning Concert back to western Wisconsin after WHWC replaced it with talk the year before, generating outcry from listeners and leading to a member of the WPR advisory board contacting WUEC director Robert Bailey.

[19] While WPR had filed for a second frequency of its own in Eau Claire, the WUEC arrangement was seen as providing better coverage, if not full-time service.

In 1992, the State of Wisconsin Educational Communications Board sold the permit for the second frequency, WHEM 91.3, to Christian radio broadcaster Fourth Dimension, Inc.[20] Beginning in 1990, WPR supplied most of WUEC's programming before 4 p.m. seven days a week,[21] as well as when classes were not in session at UW-Eau Claire.

Meanwhile, WUEC continued to offer student programming after 4 p.m. during the school year, including a weekly sports show and blocks of rock, folk, jazz, and heavy metal music.