[6] For much of its history the station was located, along with a now-razed rooftop transmitting tower, at the Citizens Bank Building on Meridian Plaza in downtown Anderson.

On November 11, 1928, as part of a national reassignment coordinated by implementation of the Federal Radio Commission's General Order 40, WHBU was assigned to 1210 kHz.

[7] In March 1941 a further reallocation, under the provisions of the North American Regional Broadcasting Agreement, reassigned the station to its current frequency of 1240 kHz.

It was a stand-alone AM with a full service middle of the road format before becoming clustered with Muncie area stations operated by Indiana Radio Partners.

A gradual trend towards soft adult contemporary music took place beginning in the mid-1970s, which was reflected in its jingle package "Reaching Out, Touching You" produced by Pepper-Tanner Productions in Memphis.