It is owned by New Albany Broadcasting Co., Inc. and operated by Pure Media Ministries, Inc. By day, WLRS is powered at 1,500 watts.
Because it's on a clear channel frequency, it reduces power to 233 watts at night, to avoid interference with other stations on 1570 AM.
This station is where former NPR and Sirius XM host Bob Edwards began his broadcast career in 1968.
In July 2024, WLRS came under the control of Thomas Hoyt, who began simulcasting his Pure Radio Christian preaching format on the station, also heard on an FM 92.3 translator in Louisville, Kentucky.
On October 1, 2024, WLRS broke off from the Pure Radio simulcast and began stunting with Christmas music.