Nationally syndicated shows including Dan Bongino, Chris Plante, Ben Shapiro, Michael J. Knowles, Mark Levin, Lars Larson, Red Eye Radio, and America in the Morning.

Among them was a continuing program of classical piano duets played by Niagara Falls pianist Harold Bradley and his friend John Peirce Langs of Buffalo.

During the Butler Communications days, WHLD played adult standards and big band music on weekdays, with some ethnic programming on weekends.

At midnight on Monday, February 13, 2006, WHLD gave up its brokered programming format and Niagara Independent Media began operating the station via a Local marketing agreement (LMA).

On August 2, 2010, Totally Gospel ended its 3½ year lease of WHLD in preparation of the construction of its own station, WFWO at 89.7 kHz.

Its only competitor for the adult standards market in Western New York was distant but powerful 50,000 watt CFZM, located in Toronto.

One local program, hosted by Rich Gaenzler, aired from noon to 3 p.m. (CBS Sports Radio's offering in that time slot, The Jim Rome Show, was already carried in Western New York by 1520 WWKB).

[10] Cumulus Media planned to move the former WHLD Spanish-language Christian radio format to 1120 WBBF, but protests from the Spanish speaking community led the company to reconsider.

The Herd with Colin Cowherd was inserted into his previous local time slot, leaving the station entirely syndicated.

WHLD temporarily added a show from Bob Koshinski (formerly of WNSA, WBBZ-TV and the Empire Sports Network) and The Buffalo News columnists Bucky Gleason and Jerry Sullivan in January 2016.

[13] On September 1, 2016, WHLD made a deal to carry radio the broadcasts of Syracuse Orange basketball and football in the Buffalo market, as well as Notre Dame Fighting Irish football's national broadcasts in weeks where the Irish and Orange games are played at different times.