WHLK

WHLK (106.5 FM) is a commercial radio station licensed to Cleveland, Ohio, known as "106.5 The Lake" and carrying an adult hits format.

WHLK's studios are located at the Six Six Eight Building in downtown Cleveland's Gateway District while the station transmitter is in nearby Parma.

The station was originally supposed to be the home of WJMO-FM before a studio/call letter/format swap took place between the owners of WJMO and WSRS (now WERE) in 1958, putting the license in the hands of Tuschman Broadcasting Company.

Soon other stations such as WQAL and WDOK started competing head-to-head with similar formats and gaining market share.

WMVX was also the home to The Brian and Joe Radio Show, a popular local program, from September 1998 until April 2009; their dismissal was part of Clear Channel's nationwide budget and salary cuts.

WMVX went back to its Hot AC format until 10 a.m. the following Wednesday (December 29), at which point it began to stunt by playing a wide variety of music from various genres.

Leading up to the change, an hour of songs with "New" in the title were played, such as Honeymoon Suite's "New Girl Now", The Shins's "New Slang", INXS's "New Sensation", the theme to The Newlywed Game, and Dead or Alive's "Brand New Lover".

Logo 1997–2011