Two others would start their own stations after runs at WWOL: Dan Lesniak launched WADV (now WYRK), while country musician Ramblin' Lou Schriver put 1300 WXRL on the air.

During the Top 40/CHR years, the station employed the female comic and syndicated progressive talk host Stephanie Miller.

Another employee of this era was Jay Thomas, who after his brief run at this station (and numerous others) found fame as a DJ, comedian, and actor.

In addition, WHTT added many artists who are staples of the Adult Contemporary format, such as Madonna, Wilson Phillips, Don Henley, and Sheryl Crow to its playlist while keeping a large amount of 1965–1985 music in rotation, thus shifting towards a gold-based AC.

In late February 2007, WHTT switched to Adult contemporary/Adult hits and changed its on-air branding to "Mix 104.1", adding current and recent hits from artists such as Kelly Clarkson, Maroon 5, The Goo Goo Dolls, Carrie Underwood and Avril Lavigne, while continuing to phase out 1960s and 1970s music.

However, by October 2007, since ratings for the new "Mix" format had fallen somewhat dramatically since its debut, late 1960s and 1970s music slowly returned to WHTT's playlist while current material was reduced back to one song per hour.

As of 2024, the station airs a tightly programmed playlist, mostly consisting of 1980s pop hits, occasionally featuring a few songs from the 1960s, 70s and 90s.

Midday jock Val Townsend was removed (but later brought back for a weekend shift), but the rest of the staff was retained in the change.

[5] After Billy Lacy Retired in early 2022 he was replaced by Laura Daniels who started at the station on August 19, 2022, and remains the host in the mornings.

Think Fast at 8:40: Laura will ask caller #5, five relatively easy questions in rapid-fire form within 22 seconds and win by calling the studio line at 716-396-1041.

Starting in the 1990s, the station held an annual concert event known as "Oldiesfest" each summer featuring many musical acts from the 1950s and 1960s.

After working out technicalities with various industry trade unions many stations, including WHTT, resumed their internet stream but without airing the commercials listeners hear on the FM broadcast.

Several noted radio stations were issued the WHTT call sign by the United States government agency FCC, previous to 104.1FM in Buffalo, New York.