WIBA (AM)

[citation needed] WIBA is one of the oldest radio stations in Wisconsin, first licensed on March 24, 1925, to the Capital Times Studio.

[citation needed] Willard Waterman, who later gained fame playing the title role on The Great Gildersleeve, was a member of a quartet at WIBA in his early years in radio.

[5] Following the establishment of the Federal Radio Commission (FRC), stations were initially issued a series of temporary authorizations starting on May 3, 1927.

[6] In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard.

[7] On May 25, 1928, the FRC issued General Order 32, which notified 164 stations, including WIBA, that: "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it.

[9] On November 11, 1928, the FRC made a major reallocation of station transmitting frequencies, as part of a reorganization resulting from its implementation of General Order 40.

[citation needed] In the 1950s, as network programming moved from radio to television, WIBA began a middle of the road format, with popular adult music, as well as news and sports.

[12] As music listening moved from to the FM dial from AM in the 1980s, WIBA added more talk shows, including evening syndicated programs from NBC Talknet.

And in 2014, Clear Channel changed its name to the current iHeartMedia, Inc. Also in 2014, WIBA laid off late-morning local host Mitch Henck.

WIBA logo until March 2020.