[4] The channel was co-created by Jon Avnet, producer of Black Swan and Risky Business,[5] and Rodrigo Garcia, who directed Albert Nobbs and In Treatment.
[6] Jon Avnet and Rodrigo Garcia developed and wrote a handful of series[7] and recruited writers and directors such as Lesli Linka Glatter, Rose Troche, Amy Lippman,[8] Marta Kauffman,[9] and Julia Stiles,[10] to direct projects for the channel.
[13] On February 19, 2013, Fox announced the launch of an event series and multiplatform programming department and a multiyear partnership with WIGS.
In September 2013, WIGS announced that "Blue" would return for a 3rd season, adding Eric Stoltz and Alexz Johnson to the cast.
The stories include a poker player on a losing streak, a mother with a secret life and one that follows a woman on a series of speed dates.