The two stations simulcast a full service, middle of the road format of popular music, news and sports.

Because of market ownership caps, Saga donated WYBY to the Bible Broadcasting Network, while keeping WIII.

The WIII call letters have been in place since November 1994 - prior to that it was WKRT-FM, WYYS, WNYP-FM and WOKW.

A popular feature is Kat Walters' "5 O'Clock Free For All" with theme sets picked by listeners via Facebook.

WIII is popular with regional live music venues and concert promoters including: the State Theatre, DSP Shows, CMAC, TAGS, and del Lago Casino.