The change comes after former Armada Media CEO Jim Coursolle and his wife, Diane, closed on a purchase of a two-thirds interest in owner Heartland Communications from Granite Equity Partners in May 2010.
Coursolle has said he felt a country format would give WIKB-FM a stronger association with a long-running rodeo in Iron River.
WIKB-FM was sold effective June 30, 2015, to Stephen Marks' Iron River Community Broadcasting Corporation, at a purchase price of $488,000.
Also, the station's signature "Telephone Time" program was brought back and now runs for three hours daily from 9 a.m. to noon.
[2] In September 2023, The Marks Group sold its Michigan broadcasting properties—WBKB-TV, WBKP, WBUP, and the Houghton and Iron River radio stations—for $13.375 million to Morgan Murphy Media.