The station is owned by Sullivan's Landing, LLC, which maintains joint sales and shared services agreements with Morgan Murphy Media, owner of WBUP and CW+ affiliate WBKP.

The merger would put the combined company over the limit for the number of VHF television stations it could own, prompting it to immediately announce that it would divest WFRV-WJMN.

[13] However, the Marquette station brought its flip forward several weeks because WLUC-TV was upset at the short notice it received that CBS was disaffiliating.

[16] Nexstar Broadcasting Group announced it would acquire WFRV and WJMN from Liberty Media on April 7, 2011;[17] the $20 million deal was both approved by the FCC and completed the week of July 1, 2011.

[18] Nexstar sought and received approval to continue operating WJMN-TV as a satellite station from Green Bay due to a weak regional economy.

[21]WJMN lost its CBS affiliation on January 21, 2022, after the network moved to the second digital subchannel of WZMQ (channel 19), owned by Lilly Broadcasting.

[23] On April 10, 2024, Nexstar Media Group sold WJMN (separated from WFRV) to Quincy, Illinois–based broadcaster Sullivan's Landing, LLC.

With relaxed FCC regulations, CBS chose in late summer of 1993 to close the bureau and reallocate those resources to WFRV's Green Bay operations.

[29] The company announced on March 13, 2014, that the station would launch Local 3 News on April 21 originating from new studios west of Marquette (known as the "WJMN-TV Plaza").

A construction permit in July 2009 allowed the station to increase its power to 1 megawatt and move the digital signal back to its analog transmitter site.

[35] As part of the SAFER Act,[36] WJMN kept its analog signal on the air until June 30 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.