As network programming moved from radio to television, WCSC-AM-FM switched to a full service middle of the road format of popular adult music, news and sports.

In the late 1960s, the Federal Communications Commission began requiring FM stations to end their simulcasts; WCSC-FM would switch to a beautiful music format.

On October 11, 2007, after a day of redirecting listeners to sister station WSSX, WSUY dropped the AC format and flipped to country music as "96.9 The Wolf."

This came shortly before Citadel Broadcasting moved its Charleston country outlet, WNKT, into the Columbia, South Carolina radio market.

[9] WIWF also brought in the syndicated John Boy & Billy radio show for mornings, based at WRFX in Charlotte, North Carolina.