[1] The game has spawned a multimedia franchise produced as a collaboration between Takara Tomy, J.C.Staff, and Warner Bros. Entertainment Japan.

The stories in multimedia revolves around the eponymous trading card game and follows girls known as Selectors who battle against each other in order to have their wishes granted.

WIXOSS is a strategy trading card game in which players take control and battle against each other with fighters known as LRIGs (ルリグ, Rurigu, "girl" spelled backwards) separated into three linear lanes, using main deck SIGNI to support them.

After the draw phase, a player may discard one SIGNI or spell of choice from their the hand or field to the Ener Zone.

If luck strikes, a Life Cloth card lost activates a Life Burst ✱ effect from the SIGNI revealed, which will allow the revealing player to cast a spell-like effect on the field before leaving to the "Ener Zone", unless willingly ignored and discarded the card.

The first player to take an eighth naked final blow oneself, either from a direct SIGNI or LRIG attack, after their Life Cloth exhausts will be declared the loser.

As she and various other Selectors battle it out for the sake of their wish, Ruko finds herself drawn into the dark, sinister world of WIXOSS, discovering that, win or lose, there is always a price to pay.

Hirana Asu forms the team No Limit alongside Rei Sakigake and Akino Onko and aspires to rise to the ranks of Top Diva.

selector infected WIXOSS, produced by J.C.Staff, is directed by Takuya Satō and written by Mari Okada, with character designs by Kyuta Sakai and music by Maiko Iuchi of I've Sound.

The first season aired on MBS between April 3 and June 19, 2014, and was simulcast by Funimation in North America[11] and Crunchyroll in other territories outside Japan.

An animated film, selector destructed WIXOSS, was released in Japanese theaters by Warner Bros. Pictures on February 13, 2016.

[14] A new anime project featuring new characters, titled Lostorage incited WIXOSS, aired from October 7 to December 23, 2016, and was simulcast by Crunchyroll.

The first episode was released as an original video animation bundled with the SP-32 Selector Collection trading card set on December 14, 2017.

[27] A smartphone game, selector battle with WIXOSS, was released in Japan for Android and iOS on March 31, 2015, and June 8, 2015, respectively.