On December 13, 1938, the station first signed on as WJHL, jointly owned by Hanes Lancaster, Sr. and J. W. Birdwell, both from Chattanooga.
In December 1940, WJHL moved to 880 kHz with 1,000 watts, utilizing a directional three-tower pattern at night.
With the North American Regional Broadcasting Agreement coming into force on March 29, 1941, the station was required to move to 910 kHz due to the adoption of the new international radio treaty.
In 1960, the radio stations were sold to Tri-Cities Broadcasting,[4] owned by James C. Wilson (son of the founder of the area's first radio station, WOPI in Bristol)[5] Channel 11 kept the WJHL-TV callsign, while AM 910 was renamed WJCW after Wilson's initials and continued to program an middle of the road, full service format.
[6] Weekdays begin with a local news and information show called Thinking Out Loud with hosts Elic Thomas and Carl Swann.
The rest of the weekday schedule is made up of nationally syndicated talk shows, including Dan Bongino, Chris Plante, Ben Shapiro, Mark Levin, Michael J. Knowles, Red Eye Radio and America in The Morning.