When new owners grew weary of the "Super Q" moniker, the station began a gradual shift to the adult contemporary format and returned to the familiar branding of "Q100.7".

Classic rock lasted until September 2000, when the station reverted to Top 40, regaining the WJLQ call letters and heritage "Q100" branding.

After six years as a hot AC outlet, the station began stunting with a "Wheel of formats" known as "Storm 100" on the morning of Tuesday, November 3, 2009.

It also advertised a change on Friday, September 2 at 1 pm, which at that time, WJLQ launched a 1980s/1990s adult hits format, branded as "Journey 100".

[2] On Monday, April 23, 2012, at midnight, WJLQ dropped its 1980s/1990s hits format after just eight months on the air and replaced it with an FM simulcast of sister station WCOA.