WKGS (106.7 FM) – branded "KISS 106-7" – is a contemporary hit radio station licensed to Irondequoit, New York, and serves the Rochester area.

Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Brighton.

WMAX-FM was the first Adult album alternative station in the market, quickly developing a cult following despite limited signal reach in the outlying suburbs.

In 1996, Auburn Cablevision purchased WLKA (102.3) in Canandaigua, New York, converting the station to a simulcast of WMAX-FM as "106.7 and 102.3 the Max" and extending the format's reach into the southeastern Rochester suburbs and northern Finger Lakes region.

In March 2011, WKGS was placed on Mediabase's CHR/Rhythmic panel, as the station has phased out most of the non-Rhythmic product to take on Urban contemporary rival WDKX.