On February 1, 2007,[citation needed] WWMY began a simulcast with Goldsboro station WWNF 102.3, which shifted its country music format over to WKIX-FM 97.7 in Kinston.

In the process, the 1980s tunes that had been on Star-FM previously were added back to the playlist, along with the occasional "lost oldie" from the pre-1964 era.

WKIX-FM began broadcasting football and basketball games for the Duke Blue Devils,[9] in 2010 after picking up the package from former WRBZ (now WKIX), which dropped sports programming altogether.

This continued until 2015, when Duke flagship station WDNC added FM signals to cover the Triangle area.

On December 26, 2022, two additional stations, WKJO in Smithfield and WPLW-FM in Hillsborough, began simulcasting the programming originating from WKIX-FM.