Named 2015 Radio Station of the Year by the Alabama Broadcasters Association on March 21, 2015, the station is owned by Williams Communications, Inc. On-air personalities include Hurricane Shane in the mornings; Lori Ray in the afternoon; Jason Bozeman and "The School of Rock" for your drive home.

The station was assigned the WFXO call letters by the Federal Communications Commission on March 4, 2008, and on October 2, 2012, changed their call letters to the current WKLS.

The WKLS broadcast callsign was considered a heritage in the neighboring metro Atlanta radio market to the east, where it was assigned to "96 Rock", later named "Project 9-6-1" (now WWPW FM 96.1, "Power 96-1") for over three decades from the 1970s until the late 2012.

The WKLS callsign stands for the initials of the founding owners: Don Kennedy, James Lathom, and Arthur Swan ("K", "L", and "S").

They formed the station in 1960 with a $25,000 investment, selling it ten years later for $750,000.